Carranza Ko, Nusta, Song No, Jeong-Nam Kim, and Ronald Gobbi Simões. 2014. “Landing of the Wave: Hallyu in Peru and Brazil.” Development and Society 43 (2): 297-350.
What began as the spread of South Korean popular culture in parts of East and Southeast Asia in the late 1990s, Hallyu “the Korean wave,” made its landing and mark in a new cultural context in Latin America years later nearing the end of the first decade of the 21stcentury. But how did Hallyu suddenly emerge in this part of the international system? What factors led to its development? The results of our field research findings in Peru and Brazil brings the argument away from the cultural proximity for both states with high levels of Asian migration (i.e. Japanese and Chinese) and provides an interesting insight into discussions on socioeconomic grounds that may have influenced individuals’ interests towards Hallyu.
Dataset on Hallyu Demographic Patterns in Brazil and Peru available upon request
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Carranza Ko, Nusta, Jeong-Nam Kim, Song No, and Ronald Gobbi Simões. 2014. “The Korean Wave Hallyu in Looking at Escapism in Peruvian Society.” Perspectives on Global Development and Technology 13 (3): 332-346.
Overcoming geographic, cultural, and linguistic differences, the second phase of the Korean wave Hallyu made its mark in Latin America. From the results of the field research conducted in two Latin American countries Brazil and Peru during the summer of 2012, this study examines the effects of the second wave of Hallyu on Peruvian society. In doing so, it regards the demographics, education level, and socio-economic status of the Hallyu consumer groups that reflects the situation of inequality and escapism embedded in Peruvian society. The continuous access to a different culture, distinct from that of one’s own reality through a virtual environment of cyberspace may be a reflection of the individual’s own awareness of despair in the reality in which they find themselves, characterized by inequality and a cyclical nature of class differences.